About Alserkal Avenue

Established by Alserkal in 2008, Alserkal Avenue is a renowned cultural district of contemporary art galleries, non-profit organizations, and homegrown businesses in the Al Quoz industrial area of Dubai. Spread across 500,000 square feet, Alserkal Avenue is a vibrant community of visual and performing arts organizations, designers, and artisanal spaces that have become an essential platform for the development of the creative industries in the United Arab Emirates. As one of the region's foremost platforms for contemporary art, Alserkal Avenue provides cultural experiences for local, regional, and international audiences.

The Requirement

Alserkal wanted a quick implementation of their new CRM application for their organization. They wanted quick delivery, High uptime and 24x7 Support.

To achieve this they chose Amazon Web Services from Bounce Back Technologies to deploy their CRM application.


The first benefit to be seen was the quick deployment and availability of servers without spending time to deploy hardware or virtual servers. They also save on maintenance and upkeep of servers.

After deploying CRM on AWS, Alserkal now has increased the availability for the CRM solution. The application runs at 99.99 percent availability and they no longer worry about downtime and now know crucial business operations will not be disrupted.

Alserkal Avenue saw no increase in its IT management costs when it moved its CRM system to AWS. They are able to ensure that at least 70 percent of their IT resources are focused on development. “Bounce Back Technologies” is helping us to keep our costs as low as possible. Furthermore, the AWS Cloud provides the scalability to support growth at Alserkal for years to come.” “We’re a young and growing company, appealing to a growing number of customers and markets. With our CRM running on AWS, we easily scale our operations to meet this demand without concerns of capacity or IT refresh cycles. Thanks to Excellent Support and Services provided by Bounce Back Technologies” ..Says “Director of Technology”